EPISODE 69: How do you guide customers to choose your brand over a generic?
The below transcript is from Episode 69 of the Trending: Pet Food podcast. Host Lindsay Beaton talks Hunter Ellis, brand experience strategist, and...
Brand
Rescue aims to find senior dogs homes with help from dog food brand
Some say old dogs can't learn new tricks, but can they find their forever home? Well, Hill’s Pet Nutrition is...
Gen Z’s Reaction to Negative Brand Experiences: The Confluence of Customer Service and Technology
The reactions and preferences of Generation Z (Gen Z) consumers are playing an increasingly pivotal role in shaping brand strategies....
