Ads on Lapse? Not yet—but marketers are keeping an eye on the new platform
The year TikTok officially debuted in the US in 2018, it had roughly 271 million monthly active users. Fast forward to 2023, and it now has more than 1 billion,…
Apple and Disney Halt Ads on X After Musk Endorses Antisemitic Post
Advertisers have been skittish about X since Mr. Musk bought the social media service last fall and said he wanted more free speech and would loosen content moderation rules. That…
Optimizing Signal Marketing In Meta Ads
Founder and President of The Evoke Agency, a 4x Inc 500 and 5000 firm focusing on social media, content creation and public relations. getty The world of digital marketing changes…
The Best AI Marketing Tool for Ads?
If you’re tired of spending hours designing ad creative only to see mediocre results, then AdCreative.ai might be your solution. This artificial intelligence marketing tool simplifies ad creation by generating…
The Combined Potential Of Paid Ads And Organic Marketing
Alex Quin is CMO of award-winning Digital Marketing firm UADV. He is a full-stack marketing expert, global keynote speaker & podcast host. getty Marketing strategies usually come in two forms:…
Meta launches genAI features for ads
This week, Meta announced it is beginning the rollout of generative AI capabilities in Ads Manager. These should be globally available by next year. These capabilities are: Background generation. The…
Lewis Silkin – Ads and Brands Law Digest September 2023
In this edition we cover CAP guidance on influencers, on free trials and subscriptions, and on advertising to older people. We also consider the UK’s new consultation on consumer law, more…
Gen Z Actually Likes Ads?
THE KIDS ARE WATCHING YOUR ADS One of the hottest topics of conversation in marketing circles is always how “kids these days” are consuming media, but this week we learned…
New Be All You Can Be ads arrive amid Army marketing leadership change
After successfully salvaging the first campaign of the Army’s “Be All You Can Be” rebrand, the service’s top marketers are back with new advertisements and new leadership. The next rounds…
amazon ads: Amazon Ads eating into Google, Meta’s digital marketing pie
For nearly a decade now, Google and Meta have enjoyed a duopoly in the digital advertising space in India, with almost a 90% share in what is pegged to be…