How brands are measuring Super Bowl ad success
An estimated 123.7 million people tuned in to watch the Super Bowl on February 11, making the event the most-watched single-network telecast of all time, per Nielsen. That’s good news…
An estimated 123.7 million people tuned in to watch the Super Bowl on February 11, making the event the most-watched single-network telecast of all time, per Nielsen. That’s good news…
This week ADvocates Ireland, Outhouse LGBTQ+ Centre, IAPI, Marketing Institute Ireland, Ibec and Technological University Dublin, hosted an event for the industry: brand owners and marketeers, advertising agencies, and media companies to inspire and empower a room…
The trade relationship between China and the United States has plenty of friction. But at least one area is booming: Chinese start-ups looking to establish a presence in the West…
This weekend brings the 96th Academy Awards, arguably the biggest night in entertainment. But first, a somewhat less prestigious straw poll: leading marketers’ highlight reels of movie marketing. There’s no…
DENVER, March 4, 2024 /PRNewswire/ — AdCellerant, a leading marketing technology and services company headquartered in Denver, Colorado, is thrilled to announce the acquisition of Blue Orchid. Blue Orchid provides…
To celebrate diversity and empowerment on International Women’s Day and beyond, the theme for this year is ‘Inspire Inclusion.’ Every year, March 08 is a global celebration of the social,…
Brigins Digital Consultants (916-534-8402) is now offering a full range of digital marketing services for law firms in Sacramento, CA. Sacramento, United States – March 8, 2024 — This newly…
Dean Norbiato, KIA Australia’s general manager, marketing, has hailed the automaker’s entry into the ute market as an “audacious play.” Over the weekend, the Korean marque debuted a star-laden advert…
iHeartMedia, Spotify, SiriusXM and Acast reported year over year revenue growth in their podcast businesses during the fourth quarter of 2023. During their Q4 earnings calls, company executives noted signs…
Global internet advertising market is expected to grow from US$ 476.46 billion in 2022 to US$ 4,678.12 billion by 2031, at a CAGR of 29.9% during the forecast period 2023-2031.…