In a Rough Advertising Market, Sports May Be Winning Ticket
The television industry’s advertising business had a rough first quarter, prompting analyst Michael Nathanson to cut his forecast for the full year of 2023. The bright spot in the outlook…
WARC’s Ed Pank on the role of AI in advertising and marketing
It’s the age of generative AI (artificial intelligence) such as ChatGPT, Copilot which in turn has lead to a host of debate and discussion on the Internet. One such conversation…
The Pitch: Advertising and marketing news for 5.30.23
Caley Cantrell Peter Coughter Longtime Brandcenter professors Caley Cantrell and Peter Coughter are retiring after 17 and 26 years, respectively, at the graduate school. VCU News also reports on a…
Global Digital Advertising Market Report 2023: Sector to
Dublin, March 30, 2023 (GLOBE NEWSWIRE) — The “Digital Advertising Global Market Report 2023” report has been added to ResearchAndMarkets.com’s offering. This report provides strategists, marketers and senior management with…
Tesla likely to launch more conventional ad campaigns: Marketing CEO
OptiMine CEO Matt Voda joins Yahoo Finance Live to discuss Tesla’s new advertising strategy and the state of the EV market including pricing, challenges, and competition in the space. Video…
The History and Evolution of Digital Marketing [Updated]
In a world where over 170 million people use social media on a regular basis, every working professional is expected to be familiar with at least the core tenets of…
With advertising in flux, Twitter is outsourcing ad monetization to ad tech
Twitter’s beleaguered ads business is on a bit of a roll these days. With the appointment of a top media executive — Linda Yaccarino — as the new CEO, the company is…
What are the Fundamentals of Digital Marketing?
Imagine a toolbox filled with different tools that brands can use to attract, engage and convert customers. Tools that allow you to meet people where they are — which, as…
Think of the kids: New restrictions on food and drink advertising to children | Canada | Global law firm
Children are generally recognized by both industry and government to be a vulnerable or special audience when it comes to advertising. On June 28, 2023, a new advertising code will…
Upexi Initiates Development of Artificial Intelligence (AI) Engine to Optimize Future Advertising, Marketing and Logistics Decisions
CLEARWATER, FL / ACCESSWIRE / May 24, 2023 / Upexi Inc. (NASDAQ:UPXI) (the “Company” or “Upexi”), a multi-faceted Amazon and Direct-to-Consumer brand owner and innovator in aggregation, today announced its…