NEW YORK, April 5, 2023 /PRNewswire/ — The global advertising services market size is estimated to increase by USD 188.92 billion from 2021 to 2026. The market’s growth momentum will progress at a CAGR of 5.18% during the forecast period. A major factor fueling growth in the advertising services market is the growth in in-app advertising. The rising popularity of in-app advertisements is one of the major factors that drive the global advertising services market, with mobile phone users spending more than 80% of their time on dedicated apps in comparison to the 20% time spent on browsers on mobile devices. Users spending high amounts of time on apps led advertisers to focus on in-app advertisements for their products and services. The platform helps app developers to generate revenue without having to charge the users to use their apps. In-app advertisements are cost-effective and help reach the target audience based on the data collected through the apps and cache files. Various brands also engage their target audience through multiple marketing channels and encourage them to post reviews and provide feedback about their products/services, enabling them to reach their target audience more efficiently. Hence, the rising popularity of in-app advertisements will drive the growth of the advertising services market during the forecast period. Discover some insights on market size during the forecast period (2021 to 2026) before buying the full report – Request a sample report

Advertising Services Market – Segmentation Assessment
Segment Overview
Technavio has segmented the market based on type (digital advertising, TV advertising, print advertising, OOH advertising, and others) and geography (North America, APAC, Europe, South America, and Middle East and Africa). 

  • The market share growth by the digital advertising segment will be significant for the growth of the advertising services market during the forecast period. Global advertisement spending is estimated to exhibit high growth during the forecast period. The rising global Internet penetration, growing use of mobile devices, upsurge in the number of user searches, and ongoing digital transformation across industries are some of the primary factors driving the growth of the segment. This propels businesses to expand their online presence. Hence, such factors will influence the growth of the segment, which, in turn, will help the advertising services market grow.

Geography Overview
 The report provides actionable insights and estimates the contribution of all regions to the growth of the global advertising services market.

  • APAC is estimated to account for 35% of the growth of the global advertising services market during the forecast period. China and Japan are the key markets for advertising services in the region. They account for a total of 70% of the revenue of the market in APAC. Market growth in this region will be faster than the growth of the market in other regions. Brands focus on accelerating their digitalization efforts, resulting in an increase in the role of e-commerce in advertising. The growing popularity of digital media is driving the growth potential of the regional market. This, in turn, will facilitate the advertising services market growth in APAC during the forecast period. 

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Advertising services market – Vendor Analysis
Vendor Landscape – The global advertising services market is fragmented, with the presence of several global as well as regional vendors. A few prominent vendors that offer advertising services in the market are Alibaba Group Holding Ltd., Alphabet Inc., Amazon.com Inc., BrandBurp Digital, CommCreative, Daniel Brian Advertising, Division of Labor, Experian Plc, ITHAKA, Jacob Tyler, Mayple Marketplace Ltd., Meta Platforms Inc., Omnicom Group Inc., Plan Z Digital, Publicis Groupe SA, REQ, SmartSites, Socialiency Advertising, Spirit Adv, and WPP Plc and others

Vendor Offerings –

  • Alibaba Group Holding Ltd. – The company offers advertising services under the subsidiary Hangzhou Alibaba Advertising Co. Ltd. 
  • Alphabet Inc. – The company offers advertising services such as Google Search and Maps. 
  • Amazon.com Inc. – The company offers advertising services such as video, audio, and custom advertising solutions. 
  • For details on the vendor and their offerings – Request a sample report

Advertising Services Market – Market Dynamics

Key Trends – 

  • One of the key advertising services market trends expected to have a positive impact during the forecast period is the incorporation of AR in advertising. 
  • Various companies are embracing this emerging trend, which has led to a change in the use of media and has made advertising interactive.
  • This allows marketers and advertisers to reach out to consumers in new ways. AR ads engage customers by letting them not just view but also interact with AR ads.
  • AR helps build the company’s reputation along with the promotion of sales. For instance, the Arctic Home Campaign by Coca-Cola and the World Wildfire Fund, which is aimed at protecting polar bears and their natural habitat, included an AR event at the Science Museum in London. The event helped Coca-Cola engage with consumers and gain consumer loyalty.
  • Hence, the incorporation of AR in advertising helps not only to grow sales volumes but also to raise customer engagement, which, in turn, will drive the growth of the advertising services market during the forecast period.

Major challenges – 

  • The rising adoption of ad-blocker solutions is a major challenge that will impede the advertising services market growth during the forecast period. 
  • Ad-blockers are easy-to-install browser extensions that gatekeep and remove ads from websites that a user views. Various users do not prefer to view advertisements and install ad-blockers.
  • Major companies such as Facebook and Google have made efforts to suppress advertisement blocking, such as banning ad extensions. However, ad blocking still remains rampant. 
  • This puts advertisers and publishers under constant pressure to better target, deliver, and track their messages to users. 
  • Hence, ad blockers are a challenge that will hinder the market growth of the advertising services market during the forecast period.

Drivers, trends, and challenges have an impact on market dynamics, which can impact
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What are the key data covered in this Advertising Services Market report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the advertising services market between 2022 and 2026
  • Precise estimation of the size of the advertising services market and its contribution to the market with a focus on the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Growth of the advertising services market across North America, APAC, Europe, South America, and Middle East and Africa
  • A thorough analysis of the market’s competitive landscape and detailed information about vendors
  • Comprehensive analysis of factors that will challenge the growth of advertising services market vendors

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Advertising Services Market Scope

Report Coverage

Details

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Accelerate at a CAGR of 5.18%

Market growth 2022-2026

USD 188.92 billion

Market structure

Fragmented

YoY growth 2021-2022 (%)

4.3

Regional analysis

North America, APAC, Europe, South America, and Middle East and Africa

Performing market contribution

APAC at 35%

Key countries

US, China, Japan, Germany, and UK, Canada, Mexico, Italy,Spain, India, Japan, Australia,  and South Korea

Competitive landscape

Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks

Key companies profiled

Alibaba Group Holding Ltd., Alphabet Inc., Amazon.com Inc., BrandBurp Digital, CommCreative, Daniel Brian Advertising, Division of Labor, Experian Plc, ITHAKA, Jacob Tyler, Mayple Marketplace Ltd., Meta Platforms Inc., Omnicom Group Inc., Plan Z Digital, Publicis Groupe SA, REQ, SmartSites, Socialiency Advertising, Spirit Adv, and WPP Plc

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

Browse for Technavio’s Communication Services Market Reports 

Table of Contents 

1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Type
    • Exhibit 06: Executive Summary – Chart on Incremental Growth
    • Exhibit 07: Executive Summary – Data Table on Incremental Growth
    • Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 09: Parent market
    • Exhibit 10: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 11: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis 
    • Exhibit 12: Market segments
  • 3.4 Market outlook: Forecast for 2021-2026 
    • Exhibit 13: Chart on Global – Market size and forecast 2021-2026 ($ billion)
    • Exhibit 14: Data Table on Global – Market size and forecast 2021-2026 ($ billion)
    • Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
    • Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

  • 4.1 Five forces summary
    • Exhibit 17: Five forces analysis – Comparison between 2021 and 2026
  • 4.2 Bargaining power of buyers 
    • Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
  • 4.3 Bargaining power of suppliers 
    • Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
  • 4.4 Threat of new entrants 
    • Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026
  • 4.5 Threat of substitutes 
    • Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026
  • 4.6 Threat of rivalry
    • Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026
  • 4.7 Market condition
    • Exhibit 23: Chart on Market condition – Five forces 2021 and 2026

5 Market Segmentation by Type

  • 5.1 Market segments
    • Exhibit 24: Chart on Type – Market share 2021-2026 (%)
    • Exhibit 25: Data Table on Type – Market share 2021-2026 (%)
  • 5.2 Comparison by Type
    • Exhibit 26: Chart on Comparison by Type
    • Exhibit 27: Data Table on Comparison by Type
  • 5.3 Digital advertising – Market size and forecast 2021-2026 
    • Exhibit 28: Chart on Digital advertising – Market size and forecast 2021-2026 ($ billion)
    • Exhibit 29: Data Table on Digital advertising – Market size and forecast 2021-2026 ($ billion)
    • Exhibit 30: Chart on Digital advertising – Year-over-year growth 2021-2026 (%)
    • Exhibit 31: Data Table on Digital advertising – Year-over-year growth 2021-2026 (%)
  • 5.4 TV advertising – Market size and forecast 2021-2026 
    • Exhibit 32: Chart on TV advertising – Market size and forecast 2021-2026 ($ billion)
    • Exhibit 33: Data Table on TV advertising – Market size and forecast 2021-2026 ($ billion)
    • Exhibit 34: Chart on TV advertising – Year-over-year growth 2021-2026 (%)
    • Exhibit 35: Data Table on TV advertising – Year-over-year growth 2021-2026 (%)
  • 5.5 Print advertising – Market size and forecast 2021-2026 
    • Exhibit 36: Chart on Print advertising – Market size and forecast 2021-2026 ($ billion)
    • Exhibit 37: Data Table on Print advertising – Market size and forecast 2021-2026 ($ billion)
    • Exhibit 38: Chart on Print advertising – Year-over-year growth 2021-2026 (%)
    • Exhibit 39: Data Table on Print advertising – Year-over-year growth 2021-2026 (%)
  • 5.6 OOH advertising – Market size and forecast 2021-2026 
    • Exhibit 40: Chart on OOH advertising – Market size and forecast 2021-2026 ($ billion)
    • Exhibit 41: Data Table on OOH advertising – Market size and forecast 2021-2026 ($ billion)
    • Exhibit 42: Chart on OOH advertising – Year-over-year growth 2021-2026 (%)
    • Exhibit 43: Data Table on OOH advertising – Year-over-year growth 2021-2026 (%)
  • 5.7 Others – Market size and forecast 2021-2026 
    • Exhibit 44: Chart on Others – Market size and forecast 2021-2026 ($ billion)
    • Exhibit 45: Data Table on Others – Market size and forecast 2021-2026 ($ billion)
    • Exhibit 46: Chart on Others – Year-over-year growth 2021-2026 (%)
    • Exhibit 47: Data Table on Others – Year-over-year growth 2021-2026 (%)
  • 5.8 Market opportunity by Type 
    • Exhibit 48: Market opportunity by Type ($ billion)

6 Customer Landscape

  • 6.1 Customer landscape overview 
    • Exhibit 49: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

7 Geographic Landscape

  • 7.1 Geographic segmentation 
    • Exhibit 50: Chart on Market share by geography 2021-2026 (%)
    • Exhibit 51: Data Table on Market share by geography 2021-2026 (%)
  • 7.2 Geographic comparison 
    • Exhibit 52: Chart on Geographic comparison
    • Exhibit 53: Data Table on Geographic comparison
  • 7.3 North America – Market size and forecast 2021-2026 
    • Exhibit 54: Chart on North America – Market size and forecast 2021-2026 ($ billion)
    • Exhibit 55: Data Table on North America – Market size and forecast 2021-2026 ($ billion)
    • Exhibit 56: Chart on North America – Year-over-year growth 2021-2026 (%)
    • Exhibit 57: Data Table on North America – Year-over-year growth 2021-2026 (%)
  • 7.4 APAC – Market size and forecast 2021-2026 
    • Exhibit 58: Chart on APAC – Market size and forecast 2021-2026 ($ billion)
    • Exhibit 59: Data Table on APAC – Market size and forecast 2021-2026 ($ billion)
    • Exhibit 60: Chart on APAC – Year-over-year growth 2021-2026 (%)
    • Exhibit 61: Data Table on APAC – Year-over-year growth 2021-2026 (%)
  • 7.5 Europe – Market size and forecast 2021-2026 
    • Exhibit 62: Chart on Europe – Market size and forecast 2021-2026 ($ billion)
    • Exhibit 63: Data Table on Europe – Market size and forecast 2021-2026 ($ billion)
    • Exhibit 64: Chart on Europe – Year-over-year growth 2021-2026 (%)
    • Exhibit 65: Data Table on Europe – Year-over-year growth 2021-2026 (%)
  • 7.6 South America – Market size and forecast 2021-2026 
    • Exhibit 66: Chart on South America – Market size and forecast 2021-2026 ($ billion)
    • Exhibit 67: Data Table on South America – Market size and forecast 2021-2026 ($ billion)
    • Exhibit 68: Chart on South America – Year-over-year growth 2021-2026 (%)
    • Exhibit 69: Data Table on South America – Year-over-year growth 2021-2026 (%)
  • 7.7 Middle East and Africa – Market size and forecast 2021-2026 
    • Exhibit 70: Chart on Middle East and Africa – Market size and forecast 2021-2026 ($ billion)
    • Exhibit 71: Data Table on Middle East and Africa – Market size and forecast 2021-2026 ($ billion)
    • Exhibit 72: Chart on Middle East and Africa – Year-over-year growth 2021-2026 (%)
    • Exhibit 73: Data Table on Middle East and Africa – Year-over-year growth 2021-2026 (%)
  • 7.8 US – Market size and forecast 2021-2026 
    • Exhibit 74: Chart on US – Market size and forecast 2021-2026 ($ billion)
    • Exhibit 75: Data Table on US – Market size and forecast 2021-2026 ($ billion)
    • Exhibit 76: Chart on US – Year-over-year growth 2021-2026 (%)
    • Exhibit 77: Data Table on US – Year-over-year growth 2021-2026 (%)
  • 7.9 China – Market size and forecast 2021-2026 
    • Exhibit 78: Chart on China – Market size and forecast 2021-2026 ($ billion)
    • Exhibit 79: Data Table on China – Market size and forecast 2021-2026 ($ billion)
    • Exhibit 80: Chart on China – Year-over-year growth 2021-2026 (%)
    • Exhibit 81: Data Table on China – Year-over-year growth 2021-2026 (%)
  • 7.10 Japan – Market size and forecast 2021-2026 
    • Exhibit 82: Chart on Japan – Market size and forecast 2021-2026 ($ billion)
    • Exhibit 83: Data Table on Japan – Market size and forecast 2021-2026 ($ billion)
    • Exhibit 84: Chart on Japan – Year-over-year growth 2021-2026 (%)
    • Exhibit 85: Data Table on Japan – Year-over-year growth 2021-2026 (%)
  • 7.11 Germany – Market size and forecast 2021-2026 
    • Exhibit 86: Chart on Germany – Market size and forecast 2021-2026 ($ billion)
    • Exhibit 87: Data Table on Germany – Market size and forecast 2021-2026 ($ billion)
    • Exhibit 88: Chart on Germany – Year-over-year growth 2021-2026 (%)
    • Exhibit 89: Data Table on Germany – Year-over-year growth 2021-2026 (%)
  • 7.12 UK – Market size and forecast 2021-2026 
    • Exhibit 90: Chart on UK – Market size and forecast 2021-2026 ($ billion)
    • Exhibit 91: Data Table on UK – Market size and forecast 2021-2026 ($ billion)
    • Exhibit 92: Chart on UK – Year-over-year growth 2021-2026 (%)
    • Exhibit 93: Data Table on UK – Year-over-year growth 2021-2026 (%)
  • 7.13 Market opportunity by geography 
    • Exhibit 94: Market opportunity by geography ($ billion)

8 Drivers, Challenges, and Trends

  • 8.3 Impact of drivers and challenges 
    • Exhibit 95: Impact of drivers and challenges in 2021 and 2026

9 Vendor Landscape

  • 9.2 Vendor landscape
    • Exhibit 96: Overview on Criticality of inputs and Factors of differentiation
  • 9.3 Landscape disruption
    • Exhibit 97: Overview on factors of disruption
  • 9.4 Industry risks
    • Exhibit 98: Impact of key risks on business

10 Vendor Analysis

  • 10.1 Vendors covered
    • Exhibit 99: Vendors covered
  • 10.2 Market positioning of vendors 
    • Exhibit 100: Matrix on vendor position and classification
  • 10.3 Alibaba Group Holding Ltd. 
    • Exhibit 101: Alibaba Group Holding Ltd. – Overview
    • Exhibit 102: Alibaba Group Holding Ltd. – Business segments
    • Exhibit 103: Alibaba Group Holding Ltd. – Key offerings
    • Exhibit 104: Alibaba Group Holding Ltd. – Segment focus
  • 10.4 Alphabet Inc.
    • Exhibit 105: Alphabet Inc. – Overview
    • Exhibit 106: Alphabet Inc. – Business segments
    • Exhibit 107: Alphabet Inc. – Key news
    • Exhibit 108: Alphabet Inc. – Key offerings
    • Exhibit 109: Alphabet Inc. – Segment focus
  • 10.5 Amazon.com Inc.
    • Exhibit 110: Amazon.com Inc. – Overview
    • Exhibit 111: Amazon.com Inc. – Business segments
    • Exhibit 112: Amazon.com Inc. – Key news
    • Exhibit 113: Amazon.com Inc. – Key offerings
    • Exhibit 114: Amazon.com Inc. – Segment focus
  • 10.6 CommCreative
    • Exhibit 115: CommCreative – Overview
    • Exhibit 116: CommCreative – Product / Service
    • Exhibit 117: CommCreative – Key offerings
  • 10.7 Daniel Brian Advertising 
    • Exhibit 118: Daniel Brian Advertising – Overview
    • Exhibit 119: Daniel Brian Advertising – Product / Service
    • Exhibit 120: Daniel Brian Advertising – Key offerings
  • 10.8 Division of Labor
    • Exhibit 121: Division of Labor – Overview
    • Exhibit 122: Division of Labor – Product / Service
    • Exhibit 123: Division of Labor – Key offerings
  • 10.9 Jacob Tyler
    • Exhibit 124: Jacob Tyler – Overview
    • Exhibit 125: Jacob Tyler – Product / Service
    • Exhibit 126: Jacob Tyler – Key offerings
  • 10.10 Meta Platforms Inc.
    • Exhibit 127: Meta Platforms Inc. – Overview
    • Exhibit 128: Meta Platforms Inc. – Business segments
    • Exhibit 129: Meta Platforms Inc. – Key news
    • Exhibit 130: Meta Platforms Inc. – Key offerings
    • Exhibit 131: Meta Platforms Inc. – Segment focus
  • 10.11 Omnicom Group Inc.
    • Exhibit 132: Omnicom Group Inc. – Overview
    • Exhibit 133: Omnicom Group Inc. – Business segments
    • Exhibit 134: Omnicom Group Inc. – Key news
    • Exhibit 135: Omnicom Group Inc. – Key offerings
    • Exhibit 136: Omnicom Group Inc. – Segment focus
  • 10.12 REQ
    • Exhibit 137: REQ – Overview
    • Exhibit 138: REQ – Product / Service
    • Exhibit 139: REQ – Key offerings

11 Appendix

  • 11.2 Inclusions and exclusions checklist 
    • Exhibit 140: Inclusions checklist
    • Exhibit 141: Exclusions checklist
  • 11.3 Currency conversion rates for US$ 
    • Exhibit 142: Currency conversion rates for US$
  • 11.4 Research methodology
    • Exhibit 143: Research methodology
    • Exhibit 144: Validation techniques employed for market sizing
    • Exhibit 145: Information sources
  • 11.5 List of abbreviations 
    • Exhibit 146: List of abbreviations

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