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What Makes An Effective Influencer Marketing? Many believe that influencer marketing is just a new marketing concept, which is totally the opposite. You can expand your customer portfolio while increasing your sales revenue at the same time if you can work with the right people engaged and make them talk about your brand and products. This is the concept of influencer marketing, it just that not many are used to this until when social media has become extremely popular. When making announcements regarding marketing, there is no need for companies to make use of a megaphone. It is due to the reason that social media marketing has absorbed the tried and tested method of word of mouth marketing and improving it by making it immediate and international at the same time. It can create powerful impact by making use of various social media platforms such as Google+, Pinterest, Twitter, Facebook and so on by being able to build relationship with online influencers. Influencer marketing can provide the chance to tap into trusted consumer network but the big question here is, how a business can make the most of returns on their investment on influencer marketing.
The Art of Mastering Marketing
Number 1. Find influencers inside and outside your sphere – to give you an example, marketers at a furniture manufacturing firm should consider checking out fashion blogs, DIY blogs, interior design blogs and even some construction blogs. Yes, what you want is the big fish in the game but you also need the up and coming audience that needs to be the first to pioneer a topic or a cool idea.
The Essential Laws of Businesses Explained
Avoid targeting people who have massive networks instead, focus on those that have smaller networks because they tend to have bigger influence on their audience. Number 2. Reward your influencers – experiencing the red carpet treatment is what many wants and this isn’t a different case. This is a kind of strategy to reward and recognize strong players that’s in your social media circles. Perhaps, they get the first shot of a new product offering or exclusive new content. You can give them a free demo of your service or product. Knowing their feedback regarding new products before they’re rolled out nationally will be wise as well. You can also have your influencer to re-tweet, repost and like products and posts for bigger and wider social media blitz. Number 3. Make it personal – there needs to be a personal connection between you and influencer when doing influencer marketing campaigns. Thus, try having an engagement with them in their world or on their terms and not make it all about your brand and product, giving them mentions is well appreciated as well.