Business Promotion On A Budget

Posted on Posted in Advertising & Marketing

In order for a small company to achieve and maintain success, the owner or manager has to consistently look for new clients or customers. Promotion is key to ensure a company continuously brings in enough revenue to keep it running. Money has to be available to pay staff members, purchase supplies, and to invest in whatever the business needs to grow. Business promotion for small companies is extremely important.

One way small business can promote themselves without spending a great deal of money is to purchase and distribute items that have their company’s identifying information on them. The company’s name, telephone number, address, logo, slogan, or a discounted offer can be printed on promotional products which can then be distributed as giveaways or as contest prizes. Small companies have to be creative when it comes to creating a buzz about the products or services they offer.

Attractive zip up stubby coolers in colors matching the company’s logo or attention grabbing colors can be given out to people who are within the company’s target market. A tutoring company can give them out at local little league games. The company can even choose to sponsor a little league team which will allow them to receive free advertising when parents, relatives, family friends attend games.

A company offering products or services of interest to adults can give out 6 pack neoprene coolers with their logos on them to local bowling teams. This would be a great idea they could use to increase the awareness of their product in the area within a short amount of time. Attention grabbing products can garner excitement about a company when the items are seen by family members or friends of the bowling team members.

Stubby coolers can be made to promote a specific product or a range of products. They can be created, printed, and delivered to a business in a short amount of time. This makes them great giveaways for trade shows or other promotional events small companies may attend in order to grow their businesses. Made of premium grade materials, stubby holders can be imprinted with up to four colors. Click here for more info about stubby holders that can be custom printed.